It’s not surprising to see that there are new and more advanced methods to search and social marketing on the web. What makes these forms of marketing so unique, and possibly more profitable, is their ability to maintain a reciprocal conversation with their target audiences. This allows the webmaster to virally market their websites through the buzz that is created. When ideas or suggestions are presented to the right forums, it can provide a significant increase in traffic to a person’s site.

Social-influenced page-ranking is the link arrangement of the web that establishes the most reliable pages. As with any marketing today, a certain percentage of free advertising is automatically covered by word-of-mouth-whether it’s done by conversations between friends and family, or between co-workers and acquaintances. A simple conversation can get a product or website more recognition than any ad. With social-influenced age-ranking, Google believes that most folks would give more authority, or place more importance, over a page that a friend has visited. What Google wants to do is to take-in the web history and then let the data speak for itself and guide the rankings.

A few companies, or sites, where you can find and use social searches today are Eurekster, Mahalo, Wikia Search, Delver, rowdii.com and Me.dium.com. These companies may offer shared bookmarks, tagging of content, and may also combine sophistication where human intelligence is mixed with computer algorithms to influence your page ranking.

There are many benefits, and only a few concerns, about using search and social marketing as a way to get your website better ranked on search engine sites. Using social searches will allow a person to rely on link structure of webpages less, and the user feels more comfortable knowing that their search results have a greater significance because the results have been chosen by other users. There is also voting system that allows a user to rank the sights they have been using to further a site’s reputation and climb up on the ranking ladder. One downside to social searches is the fact that spam will be able to easily squeeze itself into the searches due to the fact that users are allowed to add results to the search engine directly.

Social searches may benefit internet marketers by attracting more traffic to websites. Surprising to some, they also increase acknowledgment by word-of-mouth between friends, family, and acquaintances. Traffic from links, tagging and book marking, and reputation management are other key positive features of using social searches. It seems that social searches are going to be paving the wave into the future for improved search and marketing techniques. For anyone that has an existing site, or plans to create one in the future, it’s best to do your research on the subject in order to get optimal hits and traffic drawn to your site.

Being a small business owner requires the ability to wear many hats and become proficient in multiple skills. Long before opening the doors, owners must develop strategic business and marketing plans to ensure required tasks are accomplished.

Perhaps the greatest challenge for small business owners is engaging in effective and affordable marketing strategies. While it is nearly impossible to build brand recognition without substantial marketing efforts, this venue can be cost-prohibitive for companies just starting out.

Social media marketing is a venue that is not only affordable, but can yield powerful results. This technique can be interconnected with other online marketing strategies to obtain maximum online visibility.

Most people are familiar with social media outlets such as Twitter and Facebook. Nearly every major consumer brand has implemented a Facebook business page. This venue is effective for interacting with consumers and offering private discounts or sales offers to subscribers.

Social media outlets can be used to promote company websites, blogs, marketing videos, podcasts, digital newsletters, press releases, and informational articles. Business owners can interact with subscribers to obtain feedback, build momentum about a new product release, and share company news.

Social media marketing also encompasses social bookmarking through websites such as StumbleUpon and Digg. Not only can companies promote their own marketing collateral, they can also share resources about other companies. This provides opportunity to build customer relations and expand business connections.

Another form of social marketing is publishing comments to like-minded blogs or websites. Many companies use this strategy to develop relationships with businesses that would be a good marketing partner.

For example, FoodBuzz.com is the #1 online foodie network. It provides a venue where food bloggers can meet other foodies and share recipes. However, FoodBuzz has numerous sponsors who reach out to food bloggers and provide incentives to promote their products. This is a prime example of co-op marketing that not only reduces time, but also costs.

Leaving comments on company websites and blogs is a good strategy for link building online. Link building is essential for boosting search engine rankings. While search engines utilize a variety of techniques to determine where websites rank, inbound links is one of the more important criteria. When hundreds of websites link to a specific website it signals the search engines that it is a popular site and offers information people are looking for.

The primary goals of incorporating social marketing into a small business are to develop customer relations, build brand recognition, and improve online visibility. There are many facets to social media marketing, so it can be beneficial to participate in a marketing training course to learn about available strategies and how to capitalize on each.

Small business owners often find it advantageous to outsource marketing projects to an online marketing company. Working with professionals eases burdens for entrepreneurs and frees up time for them to attend to business management.

Those who are new to operating a small business may find it helpful to visit the Small Business Association website at SBA.gov. The SBA provides a variety of training courses, business financing resources, mentors, and step-by-step guides for developing business and marketing plans.

If you owned a turnkey home based business website that made it possible to earn money from direct sales, and also build a tidy residual income, how would you go about marketing it to make money?

The good news is it is possible to make money, even to replace that current job with income from a home based Internet business. The bad news is that it will take work, time, effort, training, and tools. Don’t believe the hype, it isn’t a get rich quick scheme. The better news is that if you’re willing to put in the work, time, and effort, I can show you where to get the training and tools.

I have made a partial list below of some of the ways to market your turnkey home based business website, and the training and tools available. There is a lot of work and a major learning curve ahead! If you are not blown away by the work and the learning curve, if you are anything like me, tired of working for somebody else and willing to do whatever it takes, you can succeed.

1) Search Engine Optimization – SEO for short – Have you ever wondered why some sites come up first in Google? Professionals will charge thousands of dollars to optimize your web page.

Training and tools:

1) E-book: Profitable Keywords

2) Video: SEO 4 Newbies

3) Video: SEO Reborn – foolproof way to rank on Google’s first page

4) Software: Keyword Dominator – Build Yourself A HUGE Profitable Keyword List, analyze the supply and demand of your niche market, and uncover hidden niche markets

5) Software: The Dowser Keyword Research Software – instantly locates thousands of profitable keywords and drive targeted visitors to your website – with just a few mouse-clicks!

6) Software: Misspelled Keyword Generator – optimize your websites wit the most common misspelled variations of your keywords…. And other Keyword software programs too numerous to name

Back links – Some people say that having one way links, links on other sites, especially high ranking sites is about 80% of SEO

7) Software: Blog Link Generator – Get your link on other people’s blogs automatically

8) Software: Link Buzz – Track how effective your link building efforts are

9) Software: Link Directory Submitter – Automatically submit your link to quality directories

2) One of the Best ways to build back links – Article Marketing – There are literally hundreds of Ezine sites that allow a person to submit articles. With each article an author can submit a “resource box” allowing name, website link, and a short bio. If readers find the article interesting they are likely to click on the website link.

Training and tools:

1) E-book: Article Marketing – A Quick & Easy Overview

2) Video: Article Marketing Video Crash Course

3) Video: Article Marketing For Newbies

4) Software: Article Multiplier Lite V6.0 generate 100 versions of original article

5) Software: Article Submitter – Submit article to hundreds of sites with one click.

6) Software: Your Very Own Article Directory – Generate revenue by running your own article directory

3) Blogging – a Web Blog, or blog is one of the most effective ways to provide value, content, and drive traffic to your sales page.

Training and Tools

1) E-book: Blog Setup – step by step guide to set up a profitable blog

2) Video: Blogger Video Tutorial

3) Video: SEO for WordPress Secrets – Optimizing your blog for search engines

4) Software: WordPress Themes & Plugins

5) Software: Word Press Auto Content Generator

4) Social Media – Facebook, MySpace, Twitter, etc – Allows you to get links, attention, and traffic

Training and Tools

1) E-book: Twitter Marketing Guide – How to Quickly & Easily Unleash Twitter’s Deepest Secrets!

2) E-book: Twitter Trick – The following ideas will help you to incorporate this service into the marketing efforts of your business on a daily basis.

3) Videos: Social Networking Videos – suggested to rebrand them with YOUR link

4) Video: Viral Unlimited Twitter It! – rebrand it for your prospects!

5) Software: The Bribe Machine – Automated social Networking Software Attracts Thousands of Highly Targeted Visitors to Your Websites Using Ethical Bribes!

5) Paid Advertising <- For instance Google AdSense

Training and Tools

1) E-book: Getting Started with Google AdSense

2) Software: AdSense Logger 1.1 – Tracks your AdSense impressions and clicks. (The number of times the ad was shown vs. how many times it was clicked.)

3) Software: Desktop AdSense Cash Machine – Make money with a site that displays AdSense Ads – Automatically Finds Articles, Builds Content Rich AdSense Sites With Them, And Even Uploads The Completed Sites To Your Server!